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Understanding Health Insurance and Vision Therapy

Kim Jelinske Helps You Understand if Your Health Insurance Covers Vision Therapy

You naturally have two questions when you learn your child needs vision therapy:

1. How much therapy will I need?

2. How much of it will my health insurance cover?

The answer to question #1 depends on your results from the Functional Vision Test and the progress you make with your doctor and therapist.  The answer to question #2 is a bit less concrete.

When our daughter needed vision therapy, our insurance wouldn’t cover it.  We were disappointed, naturally, but we found a way to pay for the therapy out-of-pocket (I’ll be discussing some creative ways to pay in an upcoming post.)

I asked The Vision Therapy Center Office Manager, Kim Jelinske, why more health insurance plans don’t cover vision therapy.   The answer took me further than I really wanted to travel into the complexities of health insurance, but I bit the bullet and tried to distill the answer as best I could. 

This article applies to The Vision Therapy Center.  Our vision therapists may have a different approach.  We wrote it not only for the benefit of our current and future patients, but also to hopefully create some discussion in the health insurance and vision therapy community.

Here goes.

Understanding the Usual and Customary Rate

Kim described to me how it works:  The Vision Therapy Center charges $139 for a vision therapy session.  Insurance Company A decides it will only pay us $69 for a session.  That’s a gap of $60 between our costs and what the insurance will cover.

So how does the insurance company came up with the $69 rate?  The amount is what the insurance companies deem to be a “usual and customary rate” (UCR) for a service.  A UCR is supposed to be conducted by an independent party that takes into account similar services offered in a specific geographic area. 

Based on the $60 difference in the example above, you might assume that the The Vision Therapy Center overcharges for its appointments, but that’s not true.  The “independent parties” have to try to find similar services offered in a geographic area.  Unfortunately, there are very few places that perform the level of vision therapy delivered by Dr. Kellye Knueppel and her staff.  As a result, the UCR is usually too low. 

Why the UCR prevents us from becoming a provider for your insurance company

Now here’s the true sticking point for us.  If we become a provider for your insurance company, they will not allow us to charge more than the UCR amount.   For example, on the $69 UCR, the insurance company might cover $64, and perhaps make the policyholder pay a $5 co-pay.  So what would happen to the remaining $60 of our costs?

If we were a provider, our contract would stipulate that we could not ask the patient to pay the remainder – or give them what’s called a “balance bill”.  (There is a scenario in which we can do that, and we’ll get to it in a second.)

We’d either have to write off the $60, or raise our rates on other patients to help cover the shortfall.  Because we need to cover costs to keep our doors open, we choose neither option, and we’re left with the following payments scenarios.

  1. We are not a provider with your insurance company, but your insurer will provide a UCR for vision therapy.  In this scenario, we are not part of your insurance company’s provider network.  If you choose to have vision therapy performed by us, your insurance company will cover the UCR and make you pay both any co-pay and the “balance bill” (mentioned earlier). 

Here’s how it works:  Insurance company A, with whom we are not provider, will pay us a total of $58.00, which is their UCR.  You’ll be required to pay the co-pay, which we’ll say is 30% of the UCR, or $17.40. In addition to the co-pay, you will then have to pay the “balance bill” of $81.00 for a total cost to me of $98.40. 

Remember, if we had chosen to be a provider in your network, we would have been forced to write off that “balance bill”, which would not have been financially viable for us.

  1. We are a provider with your insurance company, but your employer has chosen to exclude vision therapy from their policy. There have been cases where a prospective patient finds out that we are a provider for their insurance.   However, that doesn’t necessarily mean your policy will cover vision therapy. 

Why not?  Well, to get a lower rate from insurance companies, employers often negotiate coverage packages, and they may choose to exclude certain coverages.  If your particular policy doesn’t cover vision therapy, your costs wouldn’t be covered, even though we are a provider. 

This is why we caution everyone to carefully check their policies. 

  1. Your insurance company does not cover vision therapy at all.  Unfortunately, these cases exist, and you’ll have to pay out-of-pocket for the costs.

As if you haven’t guessed by now, insurance coverage can be a very tricky thing.  If you need vision therapy, please let us help you understand how to ask the right questions of your insurance company, and determine if you’re covered.

Almost everyone has a different scenario, which is why Kim Jelinske works so diligently with each of our patients to cover all the bases.  In the future, we’re hoping insurance companies and employers realize the benefits of vision therapy, and include it in their coverage.

It would make things less costly and far less complicated for all involved.

(Photo by Tara Kuhlow)

 The Vision and Learning Guide from The Vision Therapy Center. Learn how undetected vision problems can impact a child's ability to learn.  Download your free Vision and Learning Guide.

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The Vision Therapy Center has helped over 2,000 people overcome vision problems since 1995, and has Wisconsin vision therapy offices in Brookfield and Madison.


I'm searching to buy insurance that pays for vision therapy for my daughter. Does any one know of one? Thanks, Anna
Posted @ Friday, January 27, 2012 4:57 PM by anna parracho
Hi Anna -  
Here's what Kim had to say: "It doesn’t matter what company it is, they all have policies that cover and policies that don’t. You need to ask about the specific policy you are interested in. The best companies for coverage options would be United Health Care and Humana. Blue Cross, depending on which state you're from, also has some good coverage policies. BC in Wisconsin has a two visit limitation on most of their policies. We are only in network with UHC, so I guess I’d try them first. However, don’t assume that because it is UHC it will cover you; they have lots of policies that exclude it. It just depends on how much you are willing to pay for premiums."
Posted @ Monday, January 30, 2012 4:51 PM by Greg Mischio
We just found out our daughter needs vision therapy and it is not covered by our insurance.  
"I’ll be discussing some creative ways to pay in an upcoming post."  
I've been searching the follow up post to this article and haven't been able to locate it. Please direct me to where I can find it. At $120.00 per thereapy session, we need to hear about these creative ways!  
Posted @ Sunday, September 22, 2013 9:29 PM by Rachel Drafs
Rachel - check out some of these posts:
Posted @ Tuesday, October 01, 2013 10:26 AM by Greg Mischio
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